
The Strategy
The "Texans' Hub" strategy
We’re going to give Texans their very own place to choose best local doctors, colleges, lawyers, theater shows, and more.
The hub will give them a unique sense of their community and care (that’s missing in nationwide services like bestgrades, yelp, zocdoc, etc.)

Local & Niche first
We pick 1 city and 1 service at a time (i.e. Austin plastic surgeons), add all the service providers, saturate our Hub with the search keywords (i.e. "Best plastic surgeons in Austin") to gain top positions in search.

Scaling Cities & Services
Once popular in 1 niche, we copy the strategy for other services in the same city. City keywords "best ... in Austin") saturation increases with each service type we add in that city until the Hub becomes top hyper-local "yelp" in that city.
Then we move on to add a next city starting with 1 service area, and so on until we are #1 in all Texas.