The Current SCP Tech is Dangerous

If key site components are missing the security updates (usually every several weeks), they become vulnerable to viruses & malware. They may also crash the site any moment because they are incompatible with the rest of the tech.
The core technology the SCP website is using has not been updated for 11 years!

Outdated WordPress Theme Crashes The Site

The core tech is so outdated that it conflicts with plugins & crashes the site. It's incompatibility keeps increasing, and so is the site downtime.

The Site is Vulnerable to Malware & Attacks

11 years of missing updates the software has many unpatched holes that malware exploited & infected the site with viruses & Adware (that we have cleaned now).

The Site Survived in "Under Attack" Mode

It got to the point that the site was only accessible in the "Under Attack" mode (when each user must prove he is human first) which affected both the user experience and the search ratings.

Classical Poets' Stable Growth

Upgrade to Dominate in Search Results
and to Host a Multi-Million Thriving Community

Upgrade

Classical Poets Growth Strategy

Rescue. We have already upgraded the site hosting, cleaned up the viruses, lifted under attack mode, and are guarding the site from the attacks despite the vulnerability. This is just the barrier though, it doesn’t solve the issue.

Rebuild. The site needs a complete rebuild with reliable up-to-date tech that also allows scaling the traffic and engagement, and is built based on SEO best practices.

Grow. The proposed SEO based tech and the work to grow organic traffic we’re going to do will drive more and more traffic to the site. We’ll engage visitors to get them to come back, and will also increase their interactions with the site.

The results we want to achieve already in 6 months

Combined with efficient SEO efforts, in 6 months

1M Visitors Monthly

16 X Increase

3M Pageviews Monthly

50 x Increase

Registered Users
+
Email Subscribers
0
Site Uptime
0 %

Making you the TOP

We are a team of top experts in Strategic Marketing, Branding, SEO, Data Analytics, and Content. We’ll make a powerful site & keep optimizing your SEO to make ClassicalPoets.org the top poetry community in the USA.

1st
5/5
Page in Google Search

For targeted search words

Top
5/5
Poetry Community

In just 1-2 years

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Website Upgrade

We'll build ClassicalPoets.org a powerful core base with tons of scalable technologies: poems social sharing, poets following & timelines, email subscriptions, advanced search, paid subscriptions, events management, ecommerce, podcasts, ads system.
We'll also build user friendly layout with dark mode switch, font resizing, bookmark feature, mobile friendly layouts, and more.

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Search Engine Optimization (SEO)

The website will be built to win the fight over the search rankings. We'll focus on most searched keywords combinations and will optimize the site for it from ground up. We'll create SEO optimized landing pages as magnets for top search requests (love poems, greatest poems ever written), for poem categories, and for individual poets, and tons of other things.

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The Poets Community

There're a lot of people who appreciate classical poetry and traditional values, we'll gather them on the SCP site. Poets will have own landing pages they can invite their friends to, their posts timeline, following, friends, inbox, etc.
We'll have poetry online classes, contests, events, books for sale, awards and many other things for this beautiful society to flourish.

1. The Website Core Tech Upgrade

We’ll stuff the SCP site with modern tech under the hood, so it’s competition ready

Site Stability

Powerful Architecture

New & Supported Theme

Theme is what powers the WordPress site, it has to be supported by it's developers to receive security & technological updates. We're bringing in one of the most powerful themes on the market.

Complete Control

The new website architecture allows the admin to modify almost any aspect of the site with great precision without touching the code at all. All system settings, pages layout & content are at the admins' fingertips.

User Experience Features

Easy Signups

Frontend Login & Registration Form

Beautiful AJAX powered form when user clicks on the Login or Register in the header.

Social Login

Really simple and convenient way to register & login to the SCP website.

User Experience Features

Impressive Mega Menu

Better User Experience

Mega menu displays poetry categories and other menu items in a large multi-column format. It's proven to make users more engaged with a site.

Elevated Look

Mega menu elevates the site appearance and communicates high level of structure, abundance of good content, and industry leadership.

Growth Features

Social Sharing

Built-in Social Sharing

Easy & Comprehensive social sharing widgets with custom design and multiple layout options, including before or after the article, as well as sticky in view.

Share, View, Like, Comments Counter

Optional counter of how many people viewed an article views and how many times it was shared from this page. Reactions counter and comments counter are also supported.

User Experience Features

Convenient Poems Submission

Better User Experience

To let the SCP poets focus on their art rather then on technical complexities, we'll simplify the poems submission for them. It's now as easier then a social media post.

Optional Enhancements

Poets can choose to furnish an image with their content, add individual accents to their text, pick from a list of poetry categories, and even add an image gallery.

Growth Features

Poets' Pages

Poets' Own Mini-sites

Core SCP members will enjoy the luxury of their dedicated mini-sites within SCP platform. They will be able to introduce their artist side, their poetry, as well as personal experiences, blog, social accounts, books, etc.

ClassicalPoets.org/Michael-C-Maibach

Poets' poetry sites come with even custom addresses, so they can share it among their circles and use it as their own website.

Major Growth Factor

Whether it's the landing page of an SCP poet who drives his following to his page for new poems, comments, etc. or a page of a famous classical poet we create as the search traffic magnet, both serve to drive tremendous traffic to the SCP site.

Growth Features

Podcast System

Built-in Audio Player

Built-in audio player. Can be enabled as a site-wide player or displayed only in a single podcast episode.

Custom Podcast System

A ready to use podcasting system with custom Single Podcast page and Single Episodes with a built-in audio player.

Security

Multi-level security system

Proactive security system will block harmful & suspicious behavior while working on the background of your site without affecting user experience.

  • Identifies and blocks malicious traffic. Protects your site at the endpoint, unlike cloud alternatives does not break encryption, cannot be bypassed and cannot leak data. 
  • Blocks requests that include malicious code or content.
  • Protects from brute force attacks by limiting login attempts.
  • Checks core files, themes and plugins for malware, bad URLs, backdoors, SEO spam, malicious redirects and code injections.
  • Compares your core files, themes and plugins with what is in the WordPress.org repository, checking their integrity and reporting any changes to you.
  • Checks your site for known security vulnerabilities and alerts you to any issues. Checks your content safety by scanning file contents, posts and comments for dangerous URLs and suspicious content.

One of the most secure forms of remote system authentication available via any TOTP-based authenticator app or service.

Highly configurable alerts can be delivered via email. Improves the signal to noise ratio by leveraging severity level options and a daily digest option.

Tracks and alert on important security events including administrator logins, breached password usage and surges in attack activity.

Monitors visits and hack attempts not shown in other analytics packages in real time; including origin, their IP address, the time of day and time spent on your site.

Blocks attackers by IP or build advanced rules based on IP Range, Hostname, User Agent and Referrer.

2. Traffic from Search,
constant flow of new users

The number of people who look for poetry and classical poets is enormous.
We’ll capture this traffic and provide them a great environment

Main SEO Integrations

Google Search Console

Integrating the major SEO tool by Google for search analytics & optimization.

Bing WebmasterTools

Integrating with Bing Search Engine SEO data & optimization suite.

Google Analytics

Either Google Analytics or other traffic tracking tool will be installed to analyze the efficiency of the SEO efforts.

Moz Analytics

Keyword gains and website rank against competitors is best tracked with Moz.

Keyword Battleground

Keywords Analytics & Strategy

We'll analyze the competitive landscape and finalize the keywords we're going to push to become #1 in search for.

Page Meta Optimization

Descriptions, titles & keywords are added to each website page for optimum indexing & click through rate in search.

Landing Pages

We'll design & create many landing pages (for poetry categories, most popular search phrases, popular classical poets, SCP poets, etc.) and saturate them with targeted keywords in texts, headlines, titles, page keywords & descriptions, links, product names, image alt attributes, and much more.

Images Optimization

In order to strengthen our position in Search & Images Search, we'll create a system of naming the image files upon uploading, adding the alt and description attributes to each image.

Much, Much More Work...

Schema Markup

Very technically intensive, this process explains search bots how to read each page and each element on the page for best results in search.

Speed Optimization

One of the most important factors for search ranking is page speed. We'll optimize the speed, re-upload large images, add caching and lazy-loading, analyze each page speed, etc.

UI/UX Optimization

Low UI/UX can lower the search ranking right away, each page (including mobile and tablet layouts) needs to be checked for user friendliness, having enough space, having all elements within the page, etc.

Internal Links Building

Links enhance crawling the pages and their ranking. Menu, pages links & texts links need to be added to target the landing pages & other pages we need to be our key "magnets" in search.

Customer Reviews

5/5

Case Study

Discover how we created one of the largest jewelry online sellers in USA from scratch in 2 years.

Case Study

A NYC B2B antique jewelry supplier decided to open it’s own retail store online. Despite an enormous competition, our client became one of the most successful online jewelry sellers in the USA.

1st
5/5
Page in Google Search

As well as in Google Images Search

Top
5/5
Jewelry Sellers in USA

From scratch, in just 2 years

DSF
Tax Invoice
Challenge

Our client wished to start selling antique fine jewelry online, but the online jewelry market is highly competitive.
He was faced with thousands of established jewelry
e-stores & marketplaces
from every corner of the world.

startup
Solution

We built an impressive website for our client, designed an impactful logo, and created engaging content to establish his customers' trust.

We developed & executed a robust search engine optimization strategy to win top positions in Google search & Google images search.

sale report
Result

The 1st page in Google within 4 months for the most lucrative queries for our client, such as Cartier Antique Jewelry and Tiffany Vintage Earrings.

Get a Free Trial and Solutions Demo from us

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FAQ

Frequently Ask Questions

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