A NYC B2B antique jewelry supplier decided to open it’s own retail store online. Despite an enormous competition, our client became one of the most successful online jewelry sellers in the USA.
As well as in Google Images Search
From scratch, in just 2 years
Our client wished to start selling antique fine jewelry online, but the online jewelry market is highly competitive.
He was faced with thousands of established jewelry
e-stores & marketplaces from every corner of the world.
We built an impressive website for our client, designed an impactful logo, and created engaging content to establish his customers' trust.
We developed & executed a robust search engine optimization strategy to win top positions in Google search & Google images search.
The 1st page in Google within 4 months for the most lucrative queries for our client, such as Cartier Antique Jewelry and Tiffany Vintage Earrings.
Most of the sales of gemstone products happen online. But it’s impossible to compete in the lower price range segment with Amazon sellers.
We researched the market, the winning strategy is to position as a premium segment American boutique, that offers a curated collection of gemstone & auspicious Asian inspired products.
Combined with efficient SEO efforts, in 6 months
We are a team of top experts in Strategic Marketing, Web Design, Branding, SEO, Ad systems, Data Analytics, and Content. Just follow our guidance and Gem Collection will be one of the largest online gemstone retailers in the USA.
For targeted search words
In just 2-3 years
We'll fine tune your website to reflect your new upscale niche branding.
To build buyers' trust we'll add a lot of storytelling to position GC as major destination for Asian culture inspired gifts, jewelry, accessories & home decor.
With inventory being stored in different stores or even at the warehouse, we'll sync the inventory & setup many features for efficient operation, including automatic inventory management across online & all stores, loyalty programs, newsletter signup at checkout, buy online pickup at store, and many more.
To guarantee GC continuous traffic of potential buyers from search systems, we'll implement an SEO system that includes creating multiple SEO optimized landing pages, writing 50+ articles about jewelry, keyword analysis & optimization, and plenty of other elements to rank GC high in search.
The site has clean style & great photography, overall upscale feel is still missing
The width of the page of modern websites is much wider and adjusts itself for the smaller screens.
The top menu for established stores shows up as a structured popup with images and columns view.
Fonts communicate the character and the level. Headings in Serif style fonts are for more expensive brands.
Although the product descriptions, Shipping Policy & About pages are well written, its grammar needs to be proofread to avoid getting a cheap store cliche.
Search Engine Optimization relied largely on organizing a large number of keywords on the website. Landing pages for each product category allow to saturate these pages with the keywords (in the intro text, description, product listings, and blog).
Landing pages are one of key elements of successful acquisition of visitors from search. They are "magnet" pages for search traffic to come to the GC site and start shopping.
The website currently has mostly product listings (apart from the Homepage). There have to be landing pages with user friendly layout that help users understand the deeper meaning and purpose of the collections we sell.
While some cheaper products may be present on the site (for the new buyers who prefer to start small), major part of the offering should be on more expensive end.
The main photo on product pages is squeezed vertically and doesn't make a good impression of the product. This directly affects both the product value perception and aesthetics of the site
Apart from the image what sells is the description. It is pretty good, but it's hidden below the first screen.
In fashion business logo communicates the brand level. The GC brand should be closer to the premium segment, so it needs to be capitalized and be in 1 color.
A logo with capitalized letters usually means a more high end bran, then the small caps logo.
A colorful logo means less high end brand then a one-colored logo. The presence of an element or image in the logo also communicates a bit lower level.
An icon is used when there's no room for the full logo. For example the Golden Gem (used in the GC logo) can be a GC icon.
There has to be only 1 call-to-action button on the page - Add-to-Cart. Now the product page has many checkout options (Buy with Shop, Add to cart, More Options) in addition to other distracting things (4 credit card images, "Pay over time for orders over $35.00 with Shop Pay", etc.)
The Add-to-cart pop-up shows 3 action buttons that are not clear to users and convolute the experience.
Checkout page offers many checkout options at the top and then more at the bottom, each with its own logic, which is very confusing and affects buyers at the most critical step of our user journey.
Properly synced retail stores & website are a powerful system that reinforces each other and enhances customer experience and minimizes your costs
Shopify has powerful core to manage inventory, including assigning it to the stores, making it available for sale online, etc. By implementing Shopify app for easy in-store checkout, we'll achieve a smooth integration of all points of sale into one powerful system.
To make shipping process smooth and easy, each store will receive the order notification once their product had been sold online. Through streamlined shipping app, all they need to do is click several buttons and package the product. UPS will pick it up and deliver.
Save huge money on warehouse management & fulfillment services.
We'll integrate your inventory with the marketplaces, so that you can sell there without the need to keep an eye on inventory - we'll sync it. Also, no need to separately update the products descriptions & prices there - it is automated.
Current photos are fantastic staged photography. We only need several photos of this type once per quarter though.
Regular product images can be done with just a standard white cube and a good camera connected to a laptop for easy, fast and high quality photos.
The number of people who shop for your products online is enormous.
It’s easier to get them to come back them and cheaper to serve (no rent to pay)
Integrating the major SEO tool by Google for search analytics & optimization.
Integrating with Bing Search Engine SEO data & optimization suite.
Either Google Analytics or other traffic tracking tool will be installed to analyze the efficiency of the SEO efforts.
Keyword gains and website rank against competitors is best tracked with Moz.
We'll analyze the competitive landscape and finalize the keywords we're going to push to become #1 in search for.
Descriptions, titles & keywords are added to each website page for optimum indexing & click through rate in search.
We'll design & create many landing pages and saturate them with targeted keywords in texts, headlines, titles, page keywords & descriptions, links, product names, image alt attributes, and much more.
In order to strengthen our position in Search & Images Search, we'll create a system of naming the image files upon uploading, adding the alt and description attributes to each image.
Based on the keywords we selected, a whole system of integrated articles will be planned to be added into the landing pages and increase the respective keywords weight on those pages.
We'll need to create Non-chatGPT content, because search systems can tell them apart and rank the site low. The content needs to be original and human-written.
At least 50-70 articles well be produced to start the SEO game for the targeted keywords.
Optimized images with the relevant keywords will be added to each article, together with the properly marked headings, subheadings, links, product links, etc. to strengthen the weight of the keywords in each article.
Each article is optimized for certain keywords, each landing page too, so we'll post each article to the relevant landing pages.
Very technically intensive, this process explains search bots how to read each page and each element on the page for best results in search.
One of the most important factors for search ranking is page speed. We'll optimize the speed, re-upload large images, add caching and lazy-loading, analyze each page speed, etc.
Low UI/UX can lower the search ranking right away, each page (including mobile and tablet layouts) needs to be checked for user friendliness, having enough space, having all elements within the page, etc.
Links enhance crawling the pages and their ranking. Menu, pages links & texts links need to be added to target the landing pages & other pages we need to be our key "magnets" in search.
From Google Maps profile optimization to schema markup for local SEO, there's a lot of opportunities to catch for higher local search ranking.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Netus finibus elementum est integer conubia vulputate cubilia facilisi. Magnis lobortis urna duis at odio finibus mattis. Dictum duis orci eget lectus dictumst.
Netus finibus elementum est integer conubia vulputate cubilia facilisi. Magnis lobortis urna duis at odio finibus mattis. Dictum duis orci eget lectus dictumst.
Netus finibus elementum est integer conubia vulputate cubilia facilisi. Magnis lobortis urna duis at odio finibus mattis. Dictum duis orci eget lectus dictumst.
Netus finibus elementum est integer conubia vulputate cubilia facilisi. Magnis lobortis urna duis at odio finibus mattis. Dictum duis orci eget lectus dictumst.
Netus finibus elementum est integer conubia vulputate cubilia facilisi. Magnis lobortis urna duis at odio finibus mattis. Dictum duis orci eget lectus dictumst.
Tempor curae velit praesent si odio egestas. Sit habitant cras tempus viverra nullam fermentum pharetra lacus purus dictumst. Placerat vulputate ligula aliquet praesent ultricies et.
Facilisi conubia tortor purus non ac odio dis orci in cursus montes felis senectus ut
Facilisi conubia tortor purus non ac odio dis orci in cursus montes felis senectus ut
